As a writer, illustrator, or other artist, you know how important it is to get your work out to the public. Marketing is key in drawing in potential customers and gaining sales. Some people seem to magically have the "gift" for doing this, where every marketing tweet or blog post just oozes with "the right stuff." You read what they have to say and automatically think you need this product. For some, however, it's not so easy. The marketing copy falls flat, feeling more like a cheesy infomercial than something with true power. So, what makes them feel so different?
Part of the problem is the definition of "importance." The good marketers know that it isn't about whether or not the creator finds the work important. Of course you do, or you wouldn't be making it! The real test is making the potential client believe that it is important to them. In order to really convince them that they need what you are offering, they need to know why. How will it impact their life? What void will it fill? Will it completely change an aspect of their daily tasks? Will it change their mood?
The key to success when marketing your creative products is to see your marketing strategy from the customer's point of view. While it's nice to think that every single one will want to buy your book just because it's unique, that's not enough. They won't buy it just because of that. They need a personal reason. If you approach your work from this angle, you will be able to convince them that it is worth the money to reap the benefits.