You have finally finished writing, editing, and (if you are epublishing) formatting your book. Now what? The next step, and one of the most essential to hooking in readers, is getting a knock-out book cover!
Some authors make the mistake of trying to make their own book cover when they have no idea what they are doing. Some authors also try to pay a friend or find an artist on the cheap to do it for them. Either way could end in success, but this is rare. Most of the time, it ends up with a mess that will, at best, push readers away. At worst, it could make your book into a joke and end up with the wrong kind of attention. Just check out some of the dozens of websites dedicated to these monstrosities and you will know what I mean. Go ahead and Google "bad book covers," you'll be shocked at what you find!
Now, how do you avoid this embarrassment and make sure you have a book cover that will draw the right kind of attention? You need to hire a professional who will either use top-of-the-line stock images or create a cover from scratch to fit your theme and your plot. You need someone who will take the highlights of your story and use them to bring your story to life. You want the reader to take one look and not only have an idea of what is contained within the pages, but will instantly want to buy your book and dive right in.
If you are looking for just such an artist, you should consider checking out the Pittsburgh Writer website. For a discounted price that you won't find anywhere else, a highly-skilled, experienced designer will put together a book cover to draw in traffic, not laughs. The best part? They have a 100% money back guarantee if you aren't completely satisfied with what your artist produces. You can choose between a stock image design or a completely custom illustration. Also, if you are publishing in print, they can help you with full front and back covers, along with a spine.
Don't let your book become the butt of potential readers' jokes, get a professional cover!