I will be the first to admit that, when it comes to selling books and ebooks online, I am a hard sell. In a good deal of author interview blog posts, I start to nod off. Reading a description of an author's new book can make my attention slip away. On the rare chance that you do happen to catch my attention, you still have to get me interested enough to go beyond reading the synopsis and actually click "buy." You have to be original, unique, and different. You have to find a way to show me why your book stands out from the millions of others out there that I could find by using the same keywords. If it's a thriller, you have to convince me how I can find something in your writing that I can't find in any other thriller. Not only does your book have to keep me on the edge of my seat, but your promotional efforts have to do the same thing. One lapse into boredom and that door is indefinitely shut.
Today, I found an interview pitch for a book that actually succeeded in making me want to click further. (http://meghanward.com/blog/2012/10/16/constance-hale-has-a-crush-on-verbs/). The author starts off by tackling the question of why I should care. She questions her own sanity and shows us that she has done her research. She proves that her book is different. She pushes us to realize that her novel is exciting, especially compared to to the hum-drum alternatives out there. She shows us that there was a definite void that she is here to fill for us. Then, she dives into her topic and makes it pop. I suddenly realize that I want to learn more about verbs. I want to gain a deeper understand of my own language and my own profession, writing. I want to become better at writing and, especially for the author, that means it is essential that I gain a greater knowledge about a key element of the English sentence. And if her pitch is this good, I begin to wonder about how great the book will be. I'm already drawn in, and I've only read a few short paragraphs!
Anyway, the point is, you have to be aware of your tough-to-attract audience and find a way to sway them to your side. The author above found a great way to do that, so I recommend you click the link so you can see what she did right and find a way to do the same thing for your own writing.
Friday, November 2, 2012
Tuesday, October 30, 2012
Improving your SEO
If you have your own website or blog, you have most likely heard of SEO, or Search Engine Optimization. This is a tactic that helps boost your presence in search results. Why is this important? Because if you are low on the results totem pole, then no one is going to find you! If you are on the front page, however, people are more likely to click on your link, bringing in not only views but potential clients or buyers. It is up to you to keep them hooked with good content and/or products, but it is also up to you to make sure that they make it to your site in the first place.
While I have read several books and articles on this subject, they always seemed vague and never really helped me understand how to improve my SEO. I got the idea, but didn't know how to make or implement a plan. Keywords are great, but how do I insert them in my blog posts without making them awkward? If I write posts that aren't about writing, editing, and publishing, how do I still make sure that my blog shows up in search results for these topics? No one wants to beat their audience over the head in the interest of widening their audience, so it's important to maintain a balance. But how?
Today, I ran across a great post at the Writerland blog by Meghan Ward, called "9 SEO Tips for Authors" (click the link here: http://meghanward.com/blog/2012/10/23/9-seo-tips-for-authors/). She really helps spell out the terms of SEO in a way that authors and others that might not delve so deeply into the world of technology and website searching. I really have no idea how search engines like Google actually work, so I didn't know where to begin. Meghan breaks it down into easy steps that help anyone improve their visibility in the World Wide Web.
One thing that I found interesting is that one way search engines decide what keywords to associate you with is your bold text, headlines, and hyperlinks. I didn't know that the titles of my blog posts could really make that much of a difference. Simply by highlighting the words writing, editing, and publishing, I could be increasing my rank in search results for these topics. Pretty neat, huh?
I also found an intriguing tidbit in her point about contextual text. If you are writing about something off-topic, such as an author that writes sci-fi but is writing a post about the new Barbie doll, you can include a mini blurb for the end of each post that mentions what you really want the world to know about you. In this example, the writer could include a blurb that says "My book, ______, about _________, is due out on September 1st! To learn more about this book and my other works, check out my website, ______." It's that easy! You up your keywords, which increases your SEO potential, and it's really that simple.
For more helpful tips, please feel free to click the link about to Meghan Ward's blog post. She has many more useful insights into SEO to share!
While I have read several books and articles on this subject, they always seemed vague and never really helped me understand how to improve my SEO. I got the idea, but didn't know how to make or implement a plan. Keywords are great, but how do I insert them in my blog posts without making them awkward? If I write posts that aren't about writing, editing, and publishing, how do I still make sure that my blog shows up in search results for these topics? No one wants to beat their audience over the head in the interest of widening their audience, so it's important to maintain a balance. But how?
Today, I ran across a great post at the Writerland blog by Meghan Ward, called "9 SEO Tips for Authors" (click the link here: http://meghanward.com/blog/2012/10/23/9-seo-tips-for-authors/). She really helps spell out the terms of SEO in a way that authors and others that might not delve so deeply into the world of technology and website searching. I really have no idea how search engines like Google actually work, so I didn't know where to begin. Meghan breaks it down into easy steps that help anyone improve their visibility in the World Wide Web.
One thing that I found interesting is that one way search engines decide what keywords to associate you with is your bold text, headlines, and hyperlinks. I didn't know that the titles of my blog posts could really make that much of a difference. Simply by highlighting the words writing, editing, and publishing, I could be increasing my rank in search results for these topics. Pretty neat, huh?
I also found an intriguing tidbit in her point about contextual text. If you are writing about something off-topic, such as an author that writes sci-fi but is writing a post about the new Barbie doll, you can include a mini blurb for the end of each post that mentions what you really want the world to know about you. In this example, the writer could include a blurb that says "My book, ______, about _________, is due out on September 1st! To learn more about this book and my other works, check out my website, ______." It's that easy! You up your keywords, which increases your SEO potential, and it's really that simple.
For more helpful tips, please feel free to click the link about to Meghan Ward's blog post. She has many more useful insights into SEO to share!
Friday, October 26, 2012
Saturday, October 20, 2012
Describing your Characters
During my daily blog-reading travels, I came across a post on The Bookshelf Muse blog by Angela Ackerman that I would like to share. The post, entitled "Physical Attribute Entry: Teeth", sparked my mind to think about the general idea presented at the beginning of the post. To find the full text, please visit: http://thebookshelfmuse.blogspot.com/2012/10/physical-attribute-entry-teeth.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+feedburner%2FtKhz+%28The+Bookshelf+Muse%29.
Before talking about how to describe a character's teeth, the blogger points out how difficult it is to really nail down a good character description. In her own words, "too much will slow the pace or feel 'list-like', while too little will not allow readers to form a clear mental image." So, that begs the question, how do you find the balance?
When you are writing, you can picture your character as if they were physically standing before you. You could describe every feature, every hair, and every freckle. You could go on and on about how they dress, the way they walk, the particular accent they showcase when they speak, and how they hold their hands at their side. For you, the character is a real person that is unique and complex.
Some writers end up coming up with a list-like description because they want the reader to see the character the exact way they do, down to the very last detail. They want to recreate the person they see and force the reader to do the same. The fact is, however, that the reader will never see EXACTLY what you see, even if you draw a picture to put in the book or make an animated mini-movie. They will use their imagination to come up with their own version of the character. The best you can do is to describe the character in a way that will bring the two interpretations together.
To put it simply, you have to find a few key things that will bring out the essence of the character and his/her personality. For example, take Jack from the movie "Titanic." If you were to recreate him in a novel, your best chance of reaching synergy with the reader would be to pick out the things that make him "Jack." Instead of writing down a list describing every attribute of his hair, you must narrow it down. For instance, you could describe his love of having fun, his gorgeous smile, and his laid-back stance.
The best thing you can do for your character descriptions is to come to terms with the fact that your vision and that of the reader will never be the same. Accept that they will always be a little different, that the best you can do is get close to the image in your head, and your characterization will increase dramatically.
Before talking about how to describe a character's teeth, the blogger points out how difficult it is to really nail down a good character description. In her own words, "too much will slow the pace or feel 'list-like', while too little will not allow readers to form a clear mental image." So, that begs the question, how do you find the balance?
When you are writing, you can picture your character as if they were physically standing before you. You could describe every feature, every hair, and every freckle. You could go on and on about how they dress, the way they walk, the particular accent they showcase when they speak, and how they hold their hands at their side. For you, the character is a real person that is unique and complex.
Some writers end up coming up with a list-like description because they want the reader to see the character the exact way they do, down to the very last detail. They want to recreate the person they see and force the reader to do the same. The fact is, however, that the reader will never see EXACTLY what you see, even if you draw a picture to put in the book or make an animated mini-movie. They will use their imagination to come up with their own version of the character. The best you can do is to describe the character in a way that will bring the two interpretations together.
To put it simply, you have to find a few key things that will bring out the essence of the character and his/her personality. For example, take Jack from the movie "Titanic." If you were to recreate him in a novel, your best chance of reaching synergy with the reader would be to pick out the things that make him "Jack." Instead of writing down a list describing every attribute of his hair, you must narrow it down. For instance, you could describe his love of having fun, his gorgeous smile, and his laid-back stance.
The best thing you can do for your character descriptions is to come to terms with the fact that your vision and that of the reader will never be the same. Accept that they will always be a little different, that the best you can do is get close to the image in your head, and your characterization will increase dramatically.
Friday, October 12, 2012
A New Journey
Tomorrow, I will be going out on a metaphorical road that I rarely travel. I will be temporarily abandoning the world of fiction, a world that I love, and delve into the world of technical writing. But, with a creative twist! I am helping out a friend, who also happens to be the head-of-it-all at Grit City Publications, by editing a handbook he is writing. Due to be roughly 150 pages, the first round of editing will be purely about the bigger picture. I'll need to read carefully for content and be prepared to ask a lot of questions. Because this handbook will be geared toward creative writers, I also have to make sure that the non-technical area of this world can easily follow it. Basically, I have to make sure that I would be able to use it myself. Sounds easy, right?
For me, this is going to be difficult. Even when I edit for content with Grit City, I tend to line edit at the same time. I could be classified as a nit-picker by some. Personally, I just think that I'm thorough. Even if the line I edit eventually gets cut, at least we knew it was a properly worded and grammatically correct line! For this one, because of the length of the piece and the short amount of time I have available to work on it, I can't do that. I have to remain focused on what the words are saying, not on the words themselves. At least for the first round. Round two will be correcting the little things. I might even go as far as to write on the back of my hand (where I can easily see it) BIGGER PICTURE to remind myself.
Wish me luck!
For me, this is going to be difficult. Even when I edit for content with Grit City, I tend to line edit at the same time. I could be classified as a nit-picker by some. Personally, I just think that I'm thorough. Even if the line I edit eventually gets cut, at least we knew it was a properly worded and grammatically correct line! For this one, because of the length of the piece and the short amount of time I have available to work on it, I can't do that. I have to remain focused on what the words are saying, not on the words themselves. At least for the first round. Round two will be correcting the little things. I might even go as far as to write on the back of my hand (where I can easily see it) BIGGER PICTURE to remind myself.
Wish me luck!
Saturday, October 6, 2012
Wednesday, October 3, 2012
Bad Days?
I was reading one of the blog posts that I subscribe to today, and I came across an interview on The Write Practice blog. The blogger, Joe Bunting, had interviewed author, professional speaker, and entrepreneur Joanna Penn (check it out here: http://thewritepractice.com/joanna-penn/). As I was reading about how she avoids distractions and schedules her life to include writing, I came across this passage:
"What’s the worst writing day you’ve ever had?"
Now, my question is, do you agree with this author? Or do you have another way to look at it? Please share your opinion!
"What’s the worst writing day you’ve ever had?"
"I don’t really get this question as I don’t have bad writing days. There are days when I don’t write at all, but they are more like rest days. There are days when I write a few thousand words and none of it goes into the book, but those are like practice days, and they definitely happen to everyone. There are days when writing is hard, but this is my living so I just get on with it!"
I was so shocked when I read this interview answer, my jaw dropped, quite literally. I have never heard anyone respond in such a way. I had never thought of anything like that, myself. And I most certainly had never heard a writer describe their 'bad' days like that. But, I knew as soon as I read these lines, that they were absolutely the best way to look at writing and at life. I find them inspirational, and I couldn't resist sharing them with you in order to pass that inspiration along.Now, my question is, do you agree with this author? Or do you have another way to look at it? Please share your opinion!
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