When you think about marketing your novel, one of the first things you need to consider is your title.
It needs to hint at the content within the covers without giving it all away.
It needs to catch the attention of readers in your target audience.
It needs to be short and sweet.
It needs to make sense.
It needs to be original.
I understand how difficult this can be. Sometimes, it can seem like all the good titles are already taken by popular works. It can even be the only time your writer's block kicks in and leaves you stranded. The best thing to do is to dedicate a notebook page (or two, or three) and just start writing down whatever comes to mind. Even the silliest titles can lead you to a diamond in the rough! If you have a hard time even getting this part started, try writing down key words that describe your novel, including setting elements and character traits.